Every business wants to get “Like” on a popular networking
site like Facebook. It has been found
that the person clicking “Like” in Facebook is connected with your business 2.4
times. Now, if somebody has 200 fans and
each fan has 100 friends, then the brand will be promoted to 20,000 people in
this way.
Effective steps for growing
fan base in Facebook are as follows:
- Always post something that make your friends happy. The first impression is the lasting impression and a ‘Like’ is a great way of turning an occasional visitor of the page to a regular one. We should post attractive content.
- Begin to advertise the page at Facebook. It has been found to reach 16% of potential audience. It is very important to advertise the Facebook page if you are interested in spreading your business news. Facebook offers two kinds of advertising ‘Like ads’ and ‘Sponsored Stories.’
- Optimize Facebook for mobile as there are 70% users who use it from mobile devices. Posts should be attractive to draw the attention of the Facebook user. Facebook has enabled the mobile user to ‘Like’ a page very easily. Quick polls are used and ‘yes/no’ questions are utilized.
- You can create more ‘Likes’ from ‘Likes’. You get likes in Facebook through Friend Referrals. You must post interesting contents quite often. A like chain is created as your friend likes a page and you follow him. You help your fans share their opinion.
- You need to collect ‘Likes’ in Facebook. The social plug-ins ‘Like’ buttons and ‘Like’ boxes should be used on those pages which attract high traffic. Visitors of the web page can be invited to our community and the various services will be viewed regularly.
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