Typography is an important aspect of web
design. We must keep in mindthat typography is not merely the selection of
fonts. We can get typography services
from Typekit, Webtype, Fontdeck and Google Web Fonts. It is not possible to get the right aesthetic
look with a variety of fonts.
With good typography, a web page can look beautiful
also. The variety of typefaces has to be
provided with proper spacing between the texts.
“A Working Library” is a special type of text. It has the perfect spacing.
Sometimes a website can be designed beautifully with
no image at all. The typography and the
white space are taken into account. The
two great examples of typography used in web design are Blake Allen Design and
The Harriet Series. The high quality
typography appealsto the high aesthetic
sense of the designer of the website.
For example, the font Helvetica creates a clean and structured
appearance of the page. But if various
types of fonts are used skillfully, then the website visitorsfind beauty within
a chaotic state.
An excellent example of typography in a cuisine
website is “The Art of the Menu.” The
images are added by the restaurants. It
should be remembered that a design should look nice. A beautiful design can surpass a picture,
color or the sounds.
Generally a website typography is not the same as
print typography. The biggest advantage
of web typography is the flexibility, adaptability and the configuration can be
changed. A responsive design is created
which is modified as per the demands of the digital media. The size of the fonts creates an impression
on our mind. Our eye and the brain
function according to the physical size of the fonts.
An important factor of typography is
resolution. The size of the pixels of
the text really matters. The basic idea
of typography is the physical resolution.
Imagine a text on a billboard with a size of one pixel per inch. Now think of this text in a 200 PPI mobile
device display. So the typeface and
typographic layout are given special consideration.
Typography is an important aspect of web
design. The physical variables like size
and resolution are quite important. The
reader will be able to read the web pages when the
factors like ambient light, display luminance, contrast ratio, black levels
etc. are taken into account.
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