Friday, 10 April 2020

IMPORTANCE OF TYPOGRAPHY IN WEB DESIGN


Typography is an important aspect of web design.  We must keep in mindthat  typography is not merely the selection of fonts.  We can get typography services from Typekit, Webtype, Fontdeck and Google Web Fonts.  It is not possible to get the right aesthetic look with a variety of fonts. 

With good typography, a web page can look beautiful also.  The variety of typefaces has to be provided with proper spacing between the texts.  “A Working Library” is a special type of text.  It has the perfect spacing. 

Sometimes a website can be designed beautifully with no image at all.  The typography and the white space are taken into account.  The two great examples of typography used in web design are Blake Allen Design and The Harriet Series.  The high quality typography appealsto  the high aesthetic sense of the designer of the website.  For example, the font Helvetica creates a clean and structured appearance of the page.  But if various types of fonts are used skillfully, then the website visitorsfind beauty within a chaotic state.

An excellent example of typography in a cuisine website is “The Art of the Menu.”  The images are added by the restaurants.  It should be remembered that a design should look nice.  A beautiful design can surpass a picture, color or the sounds.

Generally a website typography is not the same as print typography.  The biggest advantage of web typography is the flexibility, adaptability and the configuration can be changed.  A responsive design is created which is modified as per the demands of the digital media.  The size of the fonts creates an impression on our mind.  Our eye and the brain function according to the physical size of the fonts. 

An important factor of typography is resolution.  The size of the pixels of the text really matters.  The basic idea of typography is the physical resolution.  Imagine a text on a billboard with a size of one pixel per inch.  Now think of this text in a 200 PPI mobile device display.  So the typeface and typographic layout are given special consideration. 

Typography is an important aspect of web design.  The physical variables like size and resolution are quite important.  The reader will be able to read the web pages when the factors like ambient light, display luminance, contrast ratio, black levels etc. are taken into account.

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